FINANCIAL PLANNERS, do you know the answer?
You’re in a client meeting; it’s all going fabulous.
Your client is asking you question after question, and you are knocking them out of the park.
You feel confident because you know the answer, and your client feels reassured because they can see your expertise—building their trust in you.
And then a question comes and you’re only 75% sure of the answer.
So, what to do?
Either route is bad. Really bad.
So, what is the problem? Do we need to brush up on our technical knowledge?
No!
It all went wrong at the beginning when we allowed our pride and ego to make our decisions.
If, when asked the question at the outset, we’d simply said… ‘You know what – I’m only 75% sure on that one so I’ll check on it and come back to you – I’ll ring you at 2pm this afternoon with the answer.’
That satisfies the client – and you’ve closed off the route to any follow up questions on that subject.
We all move on. Satisfied. Professional.
And even better – if you ring them dead on 2pm (not 2:05 or 4:30) and say….
‘Hi, thanks for coming in this morning – I promised you I’d ring at 2pm with that answer for you and here it is.’
The client will look at their watch, see that it is 2pm and forever log in their brain that you did what you said you were going to do.
Their opinion of your trustworthiness and reliability has gone up 10x more than it would have done if you’d known the technical answer in the first place.
Remember, your client isn’t really testing you whether you know the answers.️
They’re testing whether you have access to the answers and more importantly whether you do what you say you are going to do.