Bespoke is Bo!!#cks

Most FINANCIAL PLANNERS would do anything for their clients.

And that’s the problem.

Sometimes we’re so eager to please that we just say YES when the client tells us what they want.

And then we tell ourselves that we’re offering a bespoke service.

We’re not.

It’s a bit like a restaurant that cooks whatever you ask it to cook.

It sounds good, doesn’t it? But it’s not.

Restaurants have a menu for a reason.

It has been designed by a qualified professional (the chef) in a way that allows it to be delivered.

• With quality
• In a timely manner
• At a profit

Sure, the chef can cook whatever you want—technically.

But they don’t.

Because they know that if everyone in the restaurant orders something different, they can’t deliver the quality on time and make a profit.

That’s why they have a structured menu.

Financial planning should be the same.

We should design our offering in a way that makes it clear what we do, what we don’t do, how much it costs, and the process required to deliver it.

If we’re a sushi restaurant and someone wants beans on toast, the answer is ‘No, but hey, have a taste of this sushi and see if we can introduce you to something great.’

Likewise, if someone comes in and wants you to do a product transaction in isolation, the answer should be, ‘No, but hey, have a taste of this financial planning and see if we can introduce you to something great.’

Just because you know how to cook beans on toast doesn’t mean you should.

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